The Science of Graphic Design

Graphic design explained via graphic design.

Whether you’re a complete beginner or a grizzled veteran, this book is made to inspire and sweeten your approach to all things to do with graphic design. Enrich your visual communication skills as we uncover things like why fast food companies use a lot of red in their branding, or why car brands have circular logos, and how they hid a dancing bear in the Toblerone logo. Discover the fascinating science behind how a design can be created to wow, warn or woo the observer. Explore things like the power of dots and lines, the dynamics of shape psychology, the influence of colours, the mechanics of typography, the harmony of scale, the beauty of texture, the artistry of composition, and the elegance of dealing with clients professionally. You can make the world a more beautiful place simply by understanding the Science of Graphic Design.


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